Organizations have always relied on online training courses to support change processes. While the focus - and budget - has usually been on the optimization of the learning moment, it is becoming evident that a holistic approach to the learning experience is needed to ensure learning that lasts and performance that improves.
Newly appointed and even seasoned managers with a technical, natural science or arts background frequently lack solid business fundamentals to succeed in their roles as managers. Even managers with a business degree may lack the required skills when working outside of their core function (i.e. financial management).
Talking to sales managers you immediately recognize that they have a very ambivalent attitude towards training, especially digital training. There are prejudices that training is boring, keeps sales staff away from selling, is difficult to implement, or just plain ineffective.
Yet, digitalization and mobile has provided us with great ways to effectively create and maintain sales force productivity at every step of the learning journey. The answer is to design a learning architecture along three key steps: Onboarding, Reinforcement, and Performance Support. So let’s explore this potential and how to tap into greater sales productivity.
We’ve spoken before about how vital sales enablement can be to every company, and it’s events like SwissVBS' Sales Enablement Forum on Lake Tegernsee that will be tackling this and other critical issues. During this interactive, day-long event, speakers from multinational companies including Allianz, Konica Minolta, and MHI Global will share their real-world challenges and success stories.
We are excited to announce that SwissVBS is celebrating its fifteenth anniversary throughout 2016! To kick-off the anniversary events, we are hosting a Digitalization and Corporate Training event in picturesque St. Gallen, Switzerland on May 30.In its early days, SwissVBS was a small idea cultivated by leading professors at the University of St. Gallen, one of the leading business schools in Europe. The professors wanted to better prepare their executive education students before they arrived in the classroom so they could create more powerful presence training experiences. It is only fitting that we begin our celebrations where it all began.