Our Blog

Learning concepts and trends to help transform your business

Shahin Sobhani

For the past 14 years I have been on a journey with my colleagues at SwissVBS to bring Learning into the sphere of Doing. We have learned enormously along the way by implementing the projects that our customers have challenged us with. Therefore, we bring to the table an array of best-practices in the field of targeted learning, total engagement, and working reality.

Recent Posts

TD Mag publishes our “Five Steps to Protect Your Training with Reinforcement” article

Posted by Shahin Sobhani on Tue, Jan 9, 2018
Screen Shot 2018-01-09 at 2.36.58 PM.png

I am pleased to share a summary below of my article “Five Steps to Protect Your Training with Reinforcement” featured in TD Magazine’s December issue. TD Mag is the ATD’s award-winning monthly magazine that covers industry best practices, emerging technologies, and trends.

Read More

Topics: Training Reinforcement, microlearning, publication

How Does Retrieval Practice STOP the Act of Forgetting?

Posted by Shahin Sobhani on Tue, Aug 8, 2017

Learners forget approximately 70% of what they’ve just been taught within 24 hours.

That’s a fact.

Sure, there’s some knowledge that remains, but 20% more disappears soon after. That is 90% in a week!

This phenomenon is called The Forgetting Curve and it is as real in corporate training as any other setting. It will happen whether we like it or not. But if we stop for a minute to take a look at what really matters in long term learning, the answer becomes clear:

To retain what we learn, we need to find a way to interrupt the forgetting process.

How do we do that?

After years of extensive empirical research, gaining deep insights into the corporate learning market through our clients, and getting input from a key SwissVBS client and early adopter of ECHO, our mobile reinforcement app, we’ve got a simple and cost-effective solution.

It all revolves around retrieval practice – the cornerstone of mobile training reinforcement.

Read More

Topics: Learning Reinforcement, Training Reinforcement

Ringing in the New Year (with More Awards!)

Posted by Shahin Sobhani on Thu, Jan 5, 2017

Winning Two Prestigous Awards - What a Great Way to Kick off 2017!

2016 was an amazing chapter in our journey, capped off with a multi-award-winning year. 

However, to start off 2017 with two more awards is both humbling and extremely exciting.  

Read More

Topics: Awards, Learning Reinforcement, Sales Enablement

Value at Every Step of the Learning Journey

Posted by Shahin Sobhani on Thu, Apr 14, 2016


Why do we never forget how to ride a bicycle? I haven’t been on one in 10 years, but I’m confident I’d still remember. Why? Why do we never forget? When I reflect on this powerful experience that most of us have gone through, I always think back to that key moment: the day the training wheels came off. Arguably one of the greatest moments in our childhoods, that was the culminating point in a long journey. In fact, that moment is so vivid in our memories, that we often focus more on that moment and not the long and tireless journey that it took us to get there.

Read More

Topics: Performance Support, Learning Support, Learning Journey

The Zen Room - A SwissVBS Learning and Development Blog

Posted by Shahin Sobhani on Thu, Apr 7, 2016

Sorry, we’re a little late. it’s very un-Swiss of us : )

We’ve thought about blogging for a while, but never did.  However after 15 years worth of customers, projects, stories and innovation; after over a million users and countless learning initiatives, I think we finally have something to say about learning and development.

So here we are. Welcome to our blog: The Zen Room

Why “The Zen Room?” It is what we affectionately call the space in our office where it all begins.

Read More

Topics: SwissVBS