Talking to sales managers you immediately recognize that they have a very ambivalent attitude towards training, especially digital training. There are prejudices that training is boring, keeps sales staff away from selling, is difficult to implement, or just plain ineffective.
Yet, digitalization and mobile has provided us with great ways to effectively create and maintain sales force productivity at every step of the learning journey. The answer is to design a learning architecture along three key steps: Onboarding, Reinforcement, and Performance Support. So let’s explore this potential and how to tap into greater sales productivity.