Creativity is the key to good instructional design. When learners experience something creative and interesting, it makes them pay attention and absorb what we are trying to teach them. Because of this, learning experiences should avoid straightforward “telling” whenever possible and focus instead on “showing,” using whatever creative resources are available....
How many phone numbers do you know by memory? Five? Six? If you count the phone numbers of relatives you memorized as a child, maybe as many as 10?
Before my life as an instructional designer, I spent years in the classroom as a college and university professor. There are some things about it I will never miss: the irregular hours, which can be crazy-making; the first-year students, whose attitudes range from Tracy-Flick-enthusiastic to Jeff-Spicoli-jaded; and the marking, which tends to pile up like psychic scar tissue on an otherwise-healthy brain.
Here at SwissVBS, we take pride in many things: our talented team of designers, writers, and programmers; our commitment to customer-driven learning; our obsessive attention to detail.
But if you were to ask our employees what accomplishment they’re most proud of, one answer would probably come up again and again: “My ping pong game.”
SwissVBS is happy to announce that we have been awarded the 2016 Comenius EduMedia Seal for multimedia, educational technology and media didactics.
After 15 years of enabling more than 1.5 million learners to transform behaviour, increase skills and impact performance, we thought it would be a good time to actually start winning awards for all of this work!
We hear it all the time in our industry: To succeed, eLearning needs to be engaging, fun, even different.
At SwissVBS, we tend to agree. At our core, we believe that learning shouldn’t feel like “capital L” Learning – something that’s good for you, but not necessarily good. As an instructional designer, I always say that my job is to create immersive experiences.
It’s a noble aim, but have you ever stopped to think about what “immersive” really means? It’s a term that’s thrown around so much that its meaning can sometimes get lost. What exactly is immersion, and what are its essential ingredients?
When you’re truly immersed, you forget that you are participating in an artificial construct. Think back to the most fun you’ve ever had playing a video game, whether it’s Grand Theft Auto or Pac-Man. You know that feeling when you look up at the clock after a few minutes and realize that hours have gone by? That’s immersion. It’s giving yourself over entirely to an experience, losing yourself in a constructed reality. For instructional designers, we need to be thinking constantly about how to reproduce that feeling, regardless of context or subject matter.
For a digital onboarding program for a major organization specializing in household consumer goods, we wanted to recreate the anxiety and excitement of the first day on the job. The end result was an experience that mimicked what a first day would look like through the eyes of a new employee – from a first-person point of view.
Luckily, a lot of research has been done to help us break down the various things we can do to create these kinds of experiences.
Sorry, we’re a little late. it’s very un-Swiss of us : )
We’ve thought about blogging for a while, but never did. However after 15 years worth of customers, projects, stories and innovation; after over a million users and countless learning initiatives, I think we finally have something to say about learning and development.
So here we are. Welcome to our blog: The Zen Room
Why “The Zen Room?” It is what we affectionately call the space in our office where it all begins.